Sources cited below] News about new patient numbers in January as well as updates in ad targeting from Meta for Business that impacted dental advertising on Facebook and Instagram. Both of these changes could have negatively impacted your dental office's growth in January 2022.
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Sources:
https://www.linkedin.com/news/story/sick-days-spiked-along-with-omicron-5729722/
https://www.wsj.com/articles/even-among-the-vaccinated-covid-19-prompted-a-surge-of-sick-days-11644598997
https://www.bloomberg.com/news/articles/2022-02-14/workers-are-healthier-safer-and-log-fewer-sick-days-despite-covid
https://www.facebook.com/business/help/458835214668072
https://www.searchenginejournal.com/meta-facebook-ads-targeting/430239/#close
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